Services
Fixture Setup at Nava Capita
At Nava Capita, our fixture setup strategy is designed to enhance visual merchandising, optimize floor space, and support a seamless shopping experience. Every fixture is carefully selected and positioned to align with our brand aesthetics, product categories, and customer journey strategy.
Core Objectives
Maximize Product Visibility
Fixtures are configured to present products clearly and attractively, encouraging customer interaction and facilitating quicker purchasing decisions.
Support Layout Flow
All fixture placements support the store’s overall layout plan, guiding foot traffic logically and minimizing congestion in high-traffic areas.
Enhance Flexibility
We use a mix of fixed and modular fixtures to allow for quick updates based on seasonality, promotions, or evolving inventory requirements.
Types of Fixtures Used
Gondolas and Shelving Units
Ideal for general merchandise, these provide ample vertical display space and are adjustable to accommodate different product sizes.
Display Tables and Feature Units
Positioned at focal points or entry zones to spotlight high-margin, seasonal, or promotional items.
Wall Fixtures and Slatwalls
Used for vertical merchandising, especially in apparel and accessory zones, allowing for layered and elevated displays.
Cashwrap Fixtures
Located near the exit, these combine functionality and marketing by hosting impulse products, promotional signage, and POS equipment.
Backroom and Stock Fixtures
Efficient, durable shelving units are used in storage areas to streamline stock handling and replenishment.
Brand Consistency and Quality
Fixtures reflect Nava Capita’s visual identity—clean lines, quality materials, and modern finishes that reinforce our brand positioning. Durability, safety, and maintenance ease are also central to our fixture procurement standards.
Installation and Maintenance
Our dedicated setup teams follow detailed fixture plans to ensure precise placement and secure installation. We also maintain a regular inspection and upkeep schedule to preserve fixture integrity and appearance across all locations.